While the phrase "The Gift That Keeps on Giving" was first used in commerce to promote "talking machines", "talking machine records",etc. in 1924, and was registered as a trademark in the United States in 1927, we can apply the popular saying to the gift of a YMCA membership in this holiday season.
The West Side YMCA in New York City is promoting the gift of YMCA memberships this year with handsome lobby posters and point-of-sale signs.
To borrow a phrase from Hallmark: "When You Care Enough To Send The Very Best" - give the gift of a YMCA membership this holiday season!
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